Explanations for Subway’s Exponential Growth
After all of the burger franchises have prospered as they have, who would have guessed that the next company to make it big would be a sandwich giant? Subway has thrived nationwide, and I’m going to give a glimpse into the situation to explain their success.
First of all, the fact that Subway bills itself as a healthy alternative to traditional fast food is a huge plus. We’ve become a more health conscious nation, which feeds perfectly into Subway’s mantra. You can eat a Subway sandwich without worrying about all of the fat and cholesterol that things like burgers and fries pack in.
Thanks to Jared Fogel’s success in losing hundreds of pounds through eating Subway, the brand thrived on the heels of his story. Many people have seen what Jared did, and believe that the results speak for themselves. Subway has responded with a huge marketing blitz that has lasted for years.
2. Pricing. Another great idea Subway had was to introduce the 5 dollar footlong. As money becomes tighter and tighter, consumers didn’t want to waste money on lunch that wasn’t tasty and filling.
For 5 dollars, you can get a decent amount of their subs. The nice, round price that can be paid with one bill has led to a song and tons of sales.
3. Location, location, location. The Subway Restaurants are pretty small. Therefore, they can fit basically anywhere. You will find them in gas stations, strip malls and in towns with less than a thousand people.
This saves the company a lot of money, allowing it to offer smaller locations, but at a higher volume.
Subway has shown no signs of slowing down in growth. Jared is still around, the prices haven’t gone up and I just saw another new Subway today when I was driving. I guess it’s time to go find five more dollars.
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